Inside the Khetora app
One app, everything a farmer actually needs
Lease land, in or out
Find land to farm, or list your own for lease, by area, district, irrigation and rent.
Rent equipment
Tractors, harvesters, rotavators and seeders, by the hour or the acre, from someone nearby.
Buy or sell crops
List your harvest or find crops to buy, straight from nearby farmers, with photos and fair prices attached.
Weather, in detail
A 7-day forecast with humidity, wind and rain, and plain-language advice for what to do today.
Today's mandi prices
Live rates for wheat, paddy, mustard, gram and cotton from your nearest mandi, updated daily.
Chat and call directly
Message or call a buyer, seller or owner yourself. No one reads your conversation but you.
Notifications that matter
New listings, weather alerts, messages, sent to your phone. Nothing gets buried.
Save your favourites
Bookmark land, equipment or crop listings you’re watching, and find them again in one tap.
Your profile, your listings
Your own listings and activity, on one simple screen.
Search what’s near you
Find land and equipment on a map, close to your own village.
Why Khetora exists
Most farming apps are built for investors.
Across India, 86.1% of farmers work less than two hectares. The average holding is 1.08 hectares, and it keeps getting smaller as families divide land across generations. In southern Haryana alone, close to 60% of farmers fall into this small-or-marginal category.
That farmer doesn’t need another dashboard full of charts. He needs to know today’s mandi rate before he loads the trolley, needs to know if rain is coming before he cuts the crop, and needs to reach a buyer or a landowner without a middleman taking the first cut of the conversation.
So we started with the slower part first: walking into six villages, sitting with farming families over chai, and building a list of 1,200 names we could trust before a single line of the buyer-facing app got written. Phase 1 isn’t a pilot we’re running to get a demo out the door. It’s the part everything else has to stand on.
₹18,496
Average monthly income of a Haryana farming household — second highest in India after Punjab (NABARD NAFIS)
Phase 1 — happening right now
Six villages. One relationship at a time.
Karnal and Panipat districts, Haryana
Before Khetora is an app on every phone, it’s a person who shows up, a voice on WhatsApp, a mandi price that arrives each morning in the language a farmer actually speaks at home. We’re moving slowly on purpose here — we’re not chasing download numbers, we’re trying to earn something that doesn’t evaporate the first time we make a mistake.
Daily mandi prices, in your language
Wheat, paddy and mustard rates from nearby mandis, sent every morning. No login needed to start.
A real person on the other end
A local Khetora field partner who visits, listens, and picks up the phone. Not a chatbot.
Free weather and farming advisories
Simple alerts before rain, heat or pest risk, timed to when a farmer needs to actually act on them.
A trust list before a user list
1,200 farmers who’ve told us, plainly, what they need. That’s shaping everything we build next.
Phase 2 — the idea we’re building toward
From trust list to full marketplace
Once Phase 1’s foundation holds, Phase 2 turns Khetora into the full working app: land leasing, equipment rental, and a direct crop marketplace, first across Karnal and Panipat, then the rest of Haryana’s wheat-and-paddy belt. None of this is a template borrowed from somewhere else — it’s built on what 1,200 Phase 1 farmers actually asked for.
The Khetora app, in four languages
English, Hindi, Punjabi and Haryanvi from day one. Not bolted on as a translation later.
Equipment rental marketplace
Tractors, rotavators, harvesters and laser levellers, rentable by the hour or acre, so a small farm doesn’t have to own machinery it can’t justify.
Land leasing, matched directly
Landowners who’ve moved to the city, matched with farmers who want more land to work. No broker sitting in between.
Direct crop marketplace
Farmers list their harvest, verified buyers make offers, and the layers of commission that usually eat a small farmer’s margin get cut out.
Registering as a Farmer Producer Organisation
An FPO structure gives our farmer network legal standing and opens up central and state schemes built for collectives, not individuals.
A bridge to e-NAM
Connecting local farmers to India’s National Agriculture Market, for price discovery that goes beyond whatever the local mandi is offering that week.
Phase 3 — our long-term direction
Beyond Haryana, and beyond the app
Phase 3 is more a direction than a fixed plan — what it actually looks like depends on what Phases 1 and 2 teach us along the way. But two problems sit underneath everything we’re doing: small farmers going into debt over a single bad season, and good harvests rotting for want of a cold room.
Beyond Haryana’s borders
Taking the same village-first approach into the neighbouring wheat-and-paddy belts of Punjab and western Uttar Pradesh.
Smarter price and weather prediction
Using years of local mandi and weather data by then to actually give farmers an edge — not a black-box model we’re asking them to trust blindly.
Credit and crop insurance access
Working with lenders and insurers so one bad monsoon doesn’t push a small or marginal farmer into debt.
Cold storage and logistics
Going after post-harvest loss directly — still the biggest reason a good crop doesn’t turn into a good income.
How it works
Five steps, in the order a farmer actually experiences them
No jargon, no forced app download on day one. Trust comes first.
- STEP 1
Someone you can see visits your village
A Khetora field partner meets your family in person, explains everything face to face, and answers your questions before anyone opens a phone.
- STEP 2
You join with just your phone number
No forms, no paperwork on day one. A phone number and a WhatsApp message is enough to get started.
- STEP 3
You see prices, weather, and updates in your language
Everything arrives the way you actually speak at home: English, Hindi, Punjabi or Haryanvi, your choice, changeable anytime.
- STEP 4
You connect directly — no middleman in the chat
Talk straight to a buyer, a landowner, or an equipment owner. The conversation stays between you and them.
- STEP 5
You get paid for what you grow, directly
Every layer of commission we cut out is money that stays with the farmer who did the work.
Where Phase 1 lives
Our six villages
Real families, real fields, in the Karnal–Panipat belt of Haryana. This is the ground Phase 1 is built on.
Karnal
The Rice Bowl of Haryana
Karnal is where Haryana’s Green Revolution really took hold in the 1960s, and it’s still home to premium basmati grown for export, along with national institutes like NDRI and CSSRI. It’s our largest and most established village community by far.
Panipat
Known for weaving, but wheat came first
Panipat is famous nationally for handloom, but its farmland grows wheat, paddy, mustard and sugarcane along the Yamuna’s western canal belt. A mixed-cropping community, and one that’s shaped how we think about differing farmer needs.
Sundrah
A wheat-and-paddy farming village
A close-knit farming community in the Karnal belt, where wheat and paddy rotations have carried family incomes for generations.
Lohare
Small holdings, strong community ties
Like much of rural Haryana, farms in Lohare are mostly small and family-run — exactly the kind of landholding Khetora set out to serve first.
Ateli
Mixed cropping, mixed livelihoods
Farming households here often combine crop cultivation with dairy. Murrah buffalo and local cattle breeds are still central to the household economy, as they are across much of Haryana.
Bhadaf
One of our earliest trust-building villages
One of the first villages where our field partners built relationships face to face, and the template every village since has more or less followed.
Who’s building this
Self-funded, on purpose
Khetora hasn’t taken outside investment. That’s a choice, not a limitation — it means the first 1,200 relationships we built were built to serve farmers, not to hit a growth number for someone’s quarterly update.
We’re a small team based in Haryana, working directly with families in these six villages. As Phase 1 proves itself out, we’ll grow the team the same way we’re growing the farmer network: slowly, and in person.
No outside investors, yet
Every rupee spent so far has come from the founding team, which keeps every decision accountable to farmers first.
Village-first, not app-first
We measure Phase 1 by trust and relationships built, not app installs.
Built in Haryana, for Haryana first
Every early decision is shaped by what these six villages actually told us they needed.
Where our numbers come from
Every statistic on this page is sourced. Here’s exactly where from.
- 86.1% of Indian farmers hold under 2 hectares; average holding 1.08 ha
- Agriculture Census 2015–16, Government of India
- Haryana farming households earn ₹18,496/month on average, 2nd highest in India after Punjab
- NABARD, National Bank for Agriculture and Rural Development — NAFIS survey
- About 60% of farmers in South Haryana are small or marginal landholders
- District-wise Agricultural Growth in Haryana study, JETIR
- Karnal is known nationally as the “Rice Bowl of Haryana” and “Rice Bowl of India”, home to NDRI and CSSRI
- Public agricultural and district records, Government of Haryana
- Panipat’s major crops are paddy, wheat, maize, gram and sugarcane
- Government of Haryana district records
- Rural India crossed 488 million internet users in 2024, rural penetration reaching 79%
- Kantar ICUBE 2024 / IAMAI report
Talk to us
Farmer, landowner, or just curious — we’d like to hear from you
The fastest way to reach us is WhatsApp, the same way we talk to our 1,200 farmers.
We read every message ourselves. No call centre, no chatbot.